subconscious.ai
← All studies

Consumer Choice · 2011

Consumer willingness to pay for food safety in Tanzania: an incentive-aligned conjoint analysis

Tanzanian shoppers paid most for inspected tomatoes and least for South African.

Alphonce, Roselyne · Alphonce2012

Read the paper ↗

01 / Human finding

What the study found

Tanzanian shoppers paid most for inspected tomatoes and least for South African.

Paper page 5

Answer-key review: AI-reviewed

02 / Experiment design

Who chose, and what varied

Country
Tanzania
Human respondents
Not recorded
Attributes
5
Task
discrete choice

03 / Synthetic replication

Registry replication results

Current replication

Spearman rank correlation

Not measured

No current measurement is available in this registry.

Paper-era reference

2023 CLM mean Spearman ρ

0.44

Historical results use their original estimator and reference. They are not a matched comparison with the current run.

Detailed replication evidence · 2026-11-02

Wrong direction on 5 of 7 significant effects, weak ranking (ρ = -0.22); sizes not comparable (the paper uses other units).

Use it to generate hypotheses to test with people; sizes need the paper's respondent data, and confirm the 5 reversed effects with people.

Inspect the measured run ↗

direction
fails
rank
fails
size
not comparable

Supported uses

  • Nothing yet without human confirmation.

Limits to keep in view

  • Ranking close levels against each other; the order diverges from humans.
  • Decisions that hinge on the attributes whose direction flipped (listed below).
  • Effect sizes in the paper's units; only direction, rank and shape are compared.

Effects on a common scale

Human effects: other. Synthetic effects are multiplied by the record’s calibration factor, k = 879.4610. Calibration aligns magnitude; it does not establish agreement in unadjusted effect sizes.

● Human   ◆ Calibrated synthetic · Lines show human 95% intervals where available.
-593.100593.10Inspection: The tomatoes are inspected by health officialsInspection: The tomatoes are inspected by h…Organic tomatoes: The type of this tomato is organicOrganic tomatoes: The type of this tomato i…Origin: The origin of this tomato is the region of Uluguru MountainOrigin: The origin of this tomato is the re…Origin: The origin of this tomato is the region of KihondaOrigin: The origin of this tomato is the re…Origin: The origin of this tomato is the region of South AfricaOrigin: The origin of this tomato is the re…Size: The size of this tomato is bigSize: The size of this tomato is bigWeight: The weight of this tomato bag is 500gWeight: The weight of this tomato bag is 50…Weight: The weight of this tomato bag is 1000gWeight: The weight of this tomato bag is 10…
Human and calibrated synthetic effects
Attribute / levelHumanHuman 95% half-widthCalibrated synthetic
Inspection: The tomatoes are not inspected by health officials (reference)0.000Not measured0.000
Inspection: The tomatoes are inspected by health officials215.58052.311539.182
Organic tomatoes: The type of this tomato is not organic (reference)0.000Not measured0.000
Organic tomatoes: The type of this tomato is organic113.30051.547-81.818
Origin: The origin of this tomato is the region of Tanzania (reference)0.000Not measured0.000
Origin: The origin of this tomato is the region of Uluguru Mountain-89.67077.41923.052
Origin: The origin of this tomato is the region of Kihonda-27.17064.99225.075
Origin: The origin of this tomato is the region of South Africa-197.18068.697-115.262
Size: The size of this tomato is small (reference)0.000Not measured0.000
Size: The size of this tomato is big110.64049.156-56.891
Weight: The weight of this tomato bag is 100 to 200g (reference)0.000Not measured0.000
Weight: The weight of this tomato bag is 500g-140.95058.66289.644
Weight: The weight of this tomato bag is 1000g-221.14066.992184.705

Subgroups · screen, not a result

Split by gender: no significant difference between the groups, so there is nothing to compare

screen, not a result. Each row is the female group’s effect minus the male group’s, human in WTP TZS/kg (panel Tobit on BDM bids), simulated on the simulation’s own scale, so compare direction, not size. A Jev fast-small screen makes no comparison claim.

Sign agreement
–
95% interval
no interval
Shuffle null
–
Shape ρ
-0.17, null p 0.27
Scale ratio
1.03×
Respondents per group
GroupSimulated nPeople nρ vs paper
female149not given0.07
male131not given0.14
Group differences: female minus male
Attribute / levelPeople Δ (95%)SignificantSimulated Δ (own scale)Direction
Inspection: The tomatoes are inspected by health officials+38.18 ±110.26no+0.03 ±0.07not compared
Organic tomatoes: The type of this tomato is organic+4.29 ±110.85no+0.04 ±0.05not compared
Origin: The origin of this tomato is the region of Uluguru Mountain+103.89 ±165.39no+0.02 ±0.07not compared
Origin: The origin of this tomato is the region of Kihonda+101.85 ±138.31no+0.02 ±0.07not compared
Origin: The origin of this tomato is the region of South Africa-19.03 ±146.11no+0.05 ±0.07not compared
Size: The size of this tomato is big-23.33 ±104.39no-0.09 ±0.08not compared
Weight: The weight of this tomato bag is 500g-98.19 ±124.76no+0.03 ±0.07not compared
Weight: The weight of this tomato bag is 1000g+2.22 ±146.15no-0.00 ±0.09not compared

Interval: Wilson 95% on the significant differences. Shuffle null: groups reassigned at random among the simulated respondents. Scored from screen run a68f030f-04db-402e-aeb3-4455334c6772, W&B score ↗.

04 / Evidence and limitations

Follow the evidence

Missing results mean unmeasured, not zero agreement.

    Measurement provenance

    Registry revision: 648f40378e9c. Estimator: ols.